Informative Speech on How to Dress free essay sample

A Professional Outlook I Date: February 8, Manama: Rehearsed M. Has Thesis: Appropriate dressing In a professional setting can determine the attitude an employer may develop when first meeting you. As you can see, I have two people standing here In both business attire, and formal wear. Youre probably thinking to yourself why are they dressed so differently? As people, it takes the average person seven seconds to judge an individual based off their appearance.Most times, we are constantly placed in setting were we are judged based off look, age, gender or race. When you meet someone face-to-face, 93% of how you are judged is based on non-verbal data your appearance and your body language. Appearance alone wont lead to success, but it plays a major contributing role. Appropriate dressing in a professional setting can determine the attitude an employer may develop when they first meet you. For two years now, Vive watch how a certain appearance can grab the attention of a person, especially in a business environment. We will write a custom essay sample on Informative Speech on How to Dress or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Following the tip I will soon share has better prepared me for what to expect in the business world. In this speech, I will explain: * the importance of first impressions * Why you should dress for success * Ways you can properly dress in a work environment First I will explain the importance of first impressions. In todays society its hard to find jobs, especially in our age range. We tend to forget that people we least expect are watching our every moves the most. Sounds scary, in fact it is! When meeting someone important we feel that our personality can overpower anything, and thats where we as young adults go wrong.How you appear can either Intimidate a person, or make a person feel welcomed. First Impressions are very Important because Its like you are selling yourself to reassure an employer that you can uphold the professional appearance, and two you are able to meet the qualifications the company has set. A bad first Impression can basically ruin your chances of being successful In that establishment. Remember you never get a second chance to make a first Impressions, so why not leave them with something great! Next I will talk to you about why it is important to dress for success.There is an old phrase that states a person should dress for success. There is a very good likelihood that you have eared it. Many individuals are urged to dress for success by their college professors, their parents, as well as their supervisors. Although its nice to hear that you should those benefits is that you have the ability to improve your professionalism, both inside and outside of work. Dressing for success is often associated with professional clothes. Another one of the many important benefits to dressing for success is the ability to gain self-confidence and self-esteem. These are both important to your health and wellbeing.It is a known fact that those who look good often feel good bout themselves. This extra confidence is important when looking to dress for success, especially in instances where you may be attending a Job interview or an important business meeting. In certain instances, such as these, this increased self- confidence can help you make a good impression. Dressing for success indicates to others that you care about your perceived demeanor, that you care about your Job and being professional at it, and that you have the drive, determination, and the right attitude for moving forward with confidence according to (www. ealthylifestyleplus. Com). Now you know why it is important to dress for success, now I will explain ways you can dress properly dress in the work place. Dressing for the workplace can take some practice; however, first and foremost, no matter what you wear, your clothes should be neat and clean. Keep your shoes in good condition, your hair should be neatly styled, for women: makeup should be subtle. Nails should be clean and neat and of reasonable length. Dress for the Job you want. If you aspire to be a manager, dress like managers in your company do.Examples of what to wear in a professional environment, suit and tie or button down/ water and khakis with dress shoes, for men and a nice conservative blouse for women with a knee length skirt or slacks, or a nice knee length dress accompanied with low heels or flats. Jewelry, cologne and perfume should be in good taste, with limited visible body piercing. Remember, that some employees are allergic to the chemicals in perfumes and colognes so wear these substances with restraint. Hats are not appropriate in the office. Head Covers that are required for religious purposes or to honor cultural tradition are allowed according to (wry. Narcissuses. About. Com). Now you know how to dress properly in the work place. Appropriate dressing in a professional setting can determine the attitude an employer may develop when they first meet you. In my speech I have informed you on the importance of first impressions, why you should dress for success, ways you can properly dress in a work environment. Now when whatever the occasion may be, interview, formal speech, or at work you know how to dress, while feel confident, professional, and most importantly comfortable. I hope that you see the importance.

Perk Up!

Perk Up! Writers need to be paid. Fact. But sometimes, you don’t have to be paid in cold, hard cash. Working for perks in lieu of monetary compensation has always been an integral part of the industry. Of course, this doesn’t help pay the bills, but these perks are definitely not to be sneezed at, especially if you target products and services you would spend your money on anyway. The first thing you need to understand is that virtually every major company in the world has a PR and marketing department. The reason these departments exist is to spread the word about their business, and this is where you come in. An easy starter is to write to companies asking what new or upcoming products are available, and if they would like anything reviewed in exchange for samples. Don’t go crazy and start demanding a new TV. The more expensive the item, the more likely it will be that the manufacturer will only loan it to you and expect it back. To secure items you may have to ‘pitch’ the manufacturer, saying specifically who you intend writing for, and provide information like circulation figures and market demographics. Most importantly, highlight why it would be in the company’s best interests to be featured in this particular publication. A concept prominent in consumer magazines is the ‘road tested’ feature where new-to-market products are tried out. Look for extra sweeteners you can offer such as a post on your personal blog, a Tweet, or even an Amazon review. The more exposure you can offer, the better. Personally, I review a lot of books, albums and computer games. Therefore, I work with a lot of publishers, publicists, and record labels. The first step is to approach these people (their contact details are freely available online) and ask them to add you to any mailing lists they keep. Then you’ll be among the first to know of any new or upcoming releases, as well as press trips and interview opportunities. In 2012 I fired off a quick email to the developer of my favorite computer game asking for a ‘check disc,’ including a link to my blog and mentioning my reach on social media. The company, eager to generate publicity ahead of a new launch, was more than happy to accommodate. Furthermore, theyve sent me a new and updated version of the game every year since, amounting to over $250 worth of free software. In fact, my expenditure on entertainment has been practically non-existent for years. With a little experience, you can ‘build’ features from the ground up, get paid AND collect masses of free swag. Let’s suppose you wanted to go on a camping trip. Pitch your idea to editors who may be interested, then, when a commission is secured, use it to approach various other entities. Firstly, you are going to need specialist equipment and camping gear, so contact outdoor suppliers and ask them to kit you out. New boots? Track down well-known brands and ask. And how about a camera to document the event? Again, ask. Standard practice is to offer to give their product a subtle ‘in copy’ mention (â€Å"I couldn’t feel a thing in my new Karrimor hiking boots!†) and a ‘thank you’ at the end of the article, along with perhaps a link to their website. You might not be able acquire everything you require, but, taking into account the fee you will receive from the publication, you should at least be able to procure enough to make the trip profitable. To help make the whole process easier, try using a service like PRweb which hooks you up with PR companies and enables you to put out requests for products or services. They exist to make your role as a journalist easier. http://service.prweb.com/about/prweb-for-journalists/

PUERTO RICO Research Paper Example | Topics and Well Written Essays - 1250 words

PUERTO RICO - Research Paper Example This paper proposes a court system for the newly found Puerto Rico state. There are various weaknesses that could be acknowledged out of the current judicial systems and this is as documented by Griffin and Abbot (2006). Understanding the strengths and the weaknesses would undoubtedly go a long way in informing what should constitute a desirable judicial system. One of the strong points in Griffin and Abbot (2006) is that they develop a comparative approach to judicial systems, and this approach is advantageous because it does not only give examples of flaws in practice that should be addressed, but also some strengths that could be adopted, such as by newly established states. According to Griffin and Abbot (2006), U.S judicial system is constituted in a federal manner whereby each state within the federation has a different judicial system. Under the state court system, one is regarded innocent until proven guilty. This implies that the burden to prove one’s innocence lies with the state and not the person being accused. The system is made stronger because it is the responsibility of the state to find someone guilty thus making a person optimistic about their innocence prevailing. Another aspect of this judicial process is that, a criminal is assured of a fair, quick trial as well as enjoy the privilege of being judged by jurists. This means that not a single judge can decide on one’s fate as it is the case in other countries. It also implies that a person who is innocent has all the evidence evaluated prior to making the sentence. These elements are undoubtedly the strong points of judicial systems and inform any benchmark to constitute a desirable court system such as for a new established state. However, there is a limitation to this in the sense that much of the evidence may be suspended due to procedure. A cop collecting evidence must do so

Seven Sisters of India

Seven Sister States From Wikipedia, the free encyclopedia Jump to: navigation, search For the book by Aglaja Stirn and Peter Van Ham, see The Seven Sisters of India. The Seven Sister States of India The Seven Sister States are a region in northeastern India, comprising the contiguous states of Arunachal Pradesh, Assam, Meghalaya, Manipur, Mizoram, Nagaland, and Tripura. The region had a population of 38. 6 million in 2000, about 3. 8 percent of India's total. There is great ethnic and religious diversity within the seven states. For most of their history, they were independent, and their complete integration with India came about only during the British Raj. Most of the seven sister states are on the Eurasian Plate. (Excluding Southwest Meghalaya and the extreme west of Assam) [1] Contents[hide] * 1 The Seven States * 2 History * 3 Ethnic and religious composition * 4 Natural resources * 5 Interdependence * 6 Origin of the sobriquet * 7 See also * 8 References * 9 External links | [edit] The Seven States State| Capital| Arunachal Pradesh| Itanagar| Assam| Dispur| Manipur| Imphal| Meghalaya| Shillong| Mizoram| Aizawl| Nagaland| Kohima| Tripura| Agartala| [edit] History When India became independent from the United Kingdom in 1947, only three states covered the area. Manipur and Tripura were princely states, while a much larger Assam Province was under direct British rule. Its capital was Dispur. Four new states were carved out of the original territory of Assam in the decades following independence, in line with the policy of the Indian government of reorganizing the states along ethnic and linguistic lines. Accordingly, Nagaland became a separate state in 1963, followed by Meghalaya in 1972. Mizoram became a Union Territory in 1972, and achieved statehood – along with Arunachal Pradesh – in 1987. [edit] Ethnic and religious composition Except for Assam, where the major languages are Assamese and Bengali, and Tripura, where the major language is Bengali, the region has a predominantly tribal population that speak numerous Tibeto-Burman and Austro-Asiatic languages. Hinduism and Christianity are the predominant religions in this region. The proliferation of Christianity among the Seven Sister States sets it apart from the rest of India. The work of Christian missionaries in the area has led to large scale conversion of the tribal population. Christians now comprise the majority of the population in Nagaland, Mizoram and Meghalaya and sizeable minority in Manipur and Arunachal Pradesh. The bigger states of Assam and Tripura, however, have remained predominantly Hindu, with a sizeable Muslim minority in Assam. [edit] Natural resources Main industries in the region are tea-based, crude oil and natural gas, silk, bamboo and handicrafts. The states are heavily forested and have plentiful rainfall. There are beautiful wildlife sanctuaries, tea-estates and mighty rivers like Brahmaputra. The region is home to one-horned rhinoceros, elephants and other endangered wildlife. For security reasons, including inter-tribal tensions, widespread insurgencies, and disputed borders with neighbouring China, there are restrictions on foreigners visiting the area, hampering the development of the potentially profitable tourism industry. edit] Interdependence The landlocked Northeastern region of the country comprises seven separate states whose geographical and practical needs of development underscore their need to thrive and work together. A compact geographical unit, the Northeast is isolated from the rest of India except through the Siliguri Corridor, a slender and vulnerable corridor, flanked by alien territories. Assam is the gateway through which the sister states are connected to the mainland. Tripura, a virtual enclave almost surrounded by Bangladesh, strongly depends on Assam. Nagaland, Meghalaya and Arunachal depend on Assam for their internal communications. Manipur and Mizoram's contacts with the main body of India are through Assam's Barak Valley. Raw material requirements also make the states mutually dependent. All rivers in Assam's plains originate in Arunachal Pradesh, Nagaland and western Meghalaya. Manipur's rivers have their sources in Nagaland and Mizoram; the hills also have rich mineral and forest resources. Petroleum is found in the plains. The plains depend on the hills also on vital questions like flood control. A correct strategy to control floods in the plains calls for soil conservation and afforestation in the hills. The hills depend on the plains for markets for their produce. They depend on the plains even for food grains because of limited cultivable land in the hills. To provide a forum for collaboration towards common objectives, the Indian government established the North Eastern Council in 1971. Each state is represented by its Governor and Chief Minister. The Council has enabled the Seven Sister States to work together on numerous matters, including the provision of educational facilities and electric supplies to the region. [edit] Origin of the sobriquet The sobriquet, the Land of Seven Sisters, had been originally coined, coinciding with the inauguration of the new states in January, 1972, by Jyoti Prasad Saikia, a journalist in Tripura in course of a radio talk. Saikia later compiled a book on the interdependence and commonness of the Seven Sister States, and named it the Land of Seven Sisters. It has been primarily because of this publication that the sobriquet has caught on.

Moral Attitudes Essay Example | Topics and Well Written Essays - 750 words

Moral Attitudes - Essay Example It is the customs, religion, family believes which makes a human mind clear and earn the moral values of every thing and leads a life of good morality. If we talk about morality the first thought strikes our mind is about the bad deed like sex, drinking, stealing are not counted in good moral values however on the same end the drinking and sex is done but ethically they are not consider as a good deed doing in excess or in open places. Now this may clear the difference of morality and ethics. Morality is the reckoning of pure mind and heart to groom up the personality or the character of one but the ethics are the certainty to perform any action with respect to the laws and customs of the society one is living in. And to any of the society ethics it is unethical to impose your personal moral values on another, a quote by Jim Lichtman in his book "What Do You Stand For" In the book "Ethics: Theory and Practice", his writer Jacques P. Thiroux specifies different theories of morality like absolutism vs. relativism, freedom vs. determinism, and reward and punishment in different chapters. Absolutism is a philosophical laid value of morals that are counted as independent ruling the laws of the community universally. The reality that shows the human knowledge which is said that human is morally good because the inborn qualities were erected from the society he is born in. However this is totally erroneous according to the theory of relativism. Relativism defines that all the moral impact on the character and personality of the mankind is not due to his inborn knowledge but due to what the person is relating to. Though the relativism clearly denies the absolutism morality as psychologically it may seem so that the moral values ruling the character is in born but practically and through studies it changes with the time and situations or in simple words wi th the experiences gained in life. However, if personally speaking with the truth it is being seen that absolutism is not universal in spite relativism is. Reality is that sex is not morally good but at the same time in some other place sex is counted to be the best thing in life. Ethically doing sex in front of audience is not counted to be a good scene part but in some parts of the world parents themselves give training to their kids how to o it more properly and more enthusiastically. Same may be about the stealing and drinking. For every thing there are some rules and regulations which are to be abide, and those rules may are the ethics of that group but they can't become the absolute moral of any character always. It's a very common example that a person living in a very well known and high standard society where manner and adequate are its peak. Doing things like sex, drinking etc. in audience are counted to be unethical and immoral according to the beliefs of the people around him and even for himself as well. But at a time when his wife is no more in his life, his daughter left him due to a bad boy and run to marry him and his one and only son don't regards him and he further more lost his business, so this down fall in his life does not allow him to see another way then to take out his frustration after drinking much and much that goes out of limits. Now this wasn't something the absolute morality has to do with it but the relativism morality gets in his

Evaluation and Recommendations for Further Work Essay

Evaluation and Recommendations for Further Work - Essay Example The sources used in the paper were mainly of the popular-scholarly type. The paper could have had a better appeal if the sources were corroborated by other sources that are of the pure scholarly nature. The resources also had to be made in such a manner that they were relevant to the topic of business management. The paper sources were generally acceptable and they provided the audience with the sufficient amount of information. The ultimate test of the ability of a person to write in the upper college level is measured by his prowess in matching the quality of the resources with the quantity. In this case, the paper was capable of attaining this threshold. However, resources could have been more involving and engaging. The degree of the resources in engaging the reader makes the paper match the strong claims made by the thesis (Bryman and Bell, 2003). The quality of the paper was also adequate in meeting the demand or the expectations of the target audience and the topical demands. The other point of evaluation applicable in the analysis of the project is the capacity of the paper to use the sources that are current and relevant to the topic of business management. The most relevant article is the journal articles. Articles are better as sources compared to books since they have a narrow and deep scope (Cooper, Schindler and others, 2003). The use of the books in the library to make up the report is a major flop since the implied content in the books may not be really practical. The paper was not capable of using the resources that have the amount of currency demanded. Sources used in the paper lacked the currency and scope limitations since they were mainly composed of books (Creswell and Plano Clark, 2007). The bulk of the information in the books could have been reduced had the research paper borrowed a lot from the articles (Creswell and Plano Clark, 2007).

Celebrity Endorsement on Rural Consumers

Celebrity Endorsement on Rural Consumers The celebrities in India are the role models for majority of Indians, they are so influenced by them that most of the population follows the trends of their dressing, styles and habits. This is the major reason for the companies to hire the celebrities to promote their products. The companies invest billions of to hire the celebrity for the promotion of their product. The companies believe that the celebrity changes the purchase intention of the consumers in India. The study is conducted to find out the impact of celebrity on rural consumers of Lucknow district of Uttar Pradesh. In order to analyze the objective of the study the data was collected using convenience sampling from 300 respondents belonging to the randomly selected areas of Lucknow. The secondary data was collected through different sources such as- Journals, Magazines, Internet, and Newspaper etc. Null hypothesis was framed and analytical Techniques are the statistical tools that are used for analyzing the collected da ta. The frequency tables were used to represent the collected data. One sample T-test was used to test the hypothesis and ANOVA was used to calculate the significance level of impact of celebrity endorsement on rural consumers. The SPSS 17 is also used as statistical software to analyze the collected data. It is found that the Indian consumers prefer celebrities in the television commercials. Keywords Brand Building, Brand Promotion, Celebrity Endorsements, Indian Television Commercials. INTRODUCTION The celebrities in India are the role models for majority of Indians, they tries to follow their styles, clothes and their small habits. Celebrity endorsement is most acceptable and common phenomenon that companies use to attract their consumers across the world. They believe that celebrities can influence the purchasing decision of their prospect consumers as they have special places in the heart of consumer. Therefore after analyzing the degree of involvement to follow the celebrities, the companies started hiring various bollywood and sports stars for the commercial advertisements. That is why the promotional budget for advertising has taken many financial folds compared to past investments. The companies invest billions of Rupees over hiring a celebrity for their product promotion. Such endorsers are seen as dynamic with both attractive and likeable qualities and companies plan that these qualities are transferred to products via marcom activities. Furthermore, because of their f ame, celebrities serve not only to create and maintain attention but also to achieve high recall rates for marcom messages in todays highly cluttered environments. Theory and practice prove that the use of super stars in advertising generates a lot of publicity and attention from the public (Ohanian 1991). Therefore, Celebrity endorsement has been established as one of the most proffered tools of advertising. It has become a trend and perceived as a winning formula for product marketing and brand building. It is very easy to have a celebrity for a product or brand but it is very tough to establish a very strong association between the product and the endorser: because the objective is to build a brand not the celebrity: if properly matched it can do wonders for the company, but it also has a number of potential problems like failure of celebrity in his profession, controversy, etc. LITERATURE REVIEW According to McCracken (1989), a celebrity could be defined as, Any individual who enjoys public recognition and who uses this recognition when they appear in the advertisement in front of the Consumers. There are multiple roles that a celebrity spokesperson may play (and the roles may not be mutually exclusive) (Kamen, Azhari and Kragh, 1975) in an advertisement such as that of a spokesperson, endorser, provider of a testimonial, or an actor. A spokesperson represents the company or brand like a salesman, while an endorser is associated with the brand even though he may not be an expert in the product category of the brand. In case of testimonials, the superiority of the product is attested by an individual or the personal experience of the celebrity. Lastly, the celebrity actor is only a character in a dramatic presentation in the advertisement. McCracken (1989) suggested four different modes of celebrity endorsers namely, Explicit mode, Implicit mode, Imperative mode, and the Co-present mode. In the explicit mode, the celebrity announces the endorsement of a product, while in the implicit mode; the celebrity uses verbal or physical communication for the product. In the imperative mode, the celebrity suggests the audience to use the endorsed product while the celebrity only appears with the product in the co-present mode. The studies of celebrity endorsements in the past 30 years have centered around two broad themes: source credibility and celebrity-brand congruence. Source credibility studies focus on the factors defining the credibility of a celebrity. Credibility of a celebrity has been found to be a major factor influencing consumer attitudes. Research has identified three dimensions of source credibility: attractiveness, expertise, and trustworthiness. Some of the studies (e.g., Ohanian, 1990) have used all the three dimensions to develop a scale that can measure credibility. On the other hand, there are studies that have analyzed only one or two dimensions of credibility and its impact on the consumer (Weiner and Mowen, 1986; Friedman and Friedman, 1979; Kamins and Gupta, 1994). However, the findings from these studies have been quite contradictory. While some studies have found trustworthiness to be the most important dimension of source credibility (McGinnies and Ward, 1980; Atkin and Block, 1983 and Kamins, 1989), others have emphasized attractiveness (Baker and Churchill, 1977; Kahle and Homer, 1985; Caballero et al., 1989; Silvera and Austad, 2004) or have suggested expertise (Maddux and Rogers, 1980; Ohanian, 1991) to be the most important parameter. Around 64 per cent of the commercials used the implicit mode of celebrity portrayal for different product categories. Usage of film celebrities was more extensive than sports celebrities in major product categories. This was probably because the shelf life of fame for a film celebrity is more than that of the sports celebrity. Male celebrities dominated the product categories like food and beverage, automobiles, and consumer durables. The female celebrities were featured majorly in beauty products. No distinct association was found between the product categories considered and the mode used for celebrity portrayal. (Jain et al. 2010) Using a celebrity for endorsement is not a new occurrence but prevalent since 19th century. Celebrity endorsements help to break the clutter and differentiate the brand. It also helps in image repair of a brand (Kaikati, 1987). In todays world where thousands of advertisements come across people in various forms, celebrity endorsement can easily win the confidence of consumers (Sabnavis, 2003). Celebrity helps in increasing profitability of the organization. In fact, celebrity endorsement is more effective than non-celebrity endorsement in generating attitudes towards advertisement (AAD), attitude towards brand (AB) and purchase intention (PI) (Erdogan, 1999). Research findings suggest that the percentage of celebrity advertisements out of the total number of ads aired is as high as 25-30% in western countries and around 60% in India (Patel, 2009). In such a scenario both academia and industry look for the issues in selection, use and effectiveness of celebrities as product endorsers. Research in celebrity endorsements in the last thirty years have tried to address various issues in celebrity endorsements such as the effects of credibility of endorser on the consumers (Friedman and Friedman, 1979; Goldsmith et al., 2000), issues in celebrity product match-up (Kamins, 1990; Till and Busler, 1998), meaning transfer in celebrity endorsements (McCracken, 1989) and a host of other issues such as effect of negative celebrity information, cross country comparison of celebrity advertising, gender and celebrity endorsement perceptions, etc. Celebrity endorsements is been accepted to be a ubiquitous feature of modern day marketing (McCracken 1989). It has also been seen that one quarter of all advertisement use/feature a celebrity to endorse a product or brand. This validates the effectiveness of Celebrity endorsements as a means of persuasive communication. It has the potential to enhance audience attentiveness, make the ad more memorable, credible, and desirable and add glamour to the endorsed product (Spielman, 1981). OBJECTIVES OF THIS STUDY The study is conducted to find out the impact of celebrity endorsement on rural consumers of Lucknow District. HYPOTHESIS OF THE STUDY The null hypothesis that there is no impact of celebrity endorsement on rural consumers was framed for the study. RESEARCH METHODOLOGY STUDY AREA The Study is conducted in the Lucknow city of Uttar Pradesh. Further, the respondents are selected from four different areas namely, Malihabad, Mohanlalganj, Banthara and Bakshi ka Talab of Lucknow. SAMPLING METHOD AND SAMPLE SIZE The sample method used to select the area for this study is random sampling technique. The sample method that was used to collect data from the population was convenience sampling. Sample size identified for the research is 300 respondents from Lucknow district. DATA COLLECTION The Study is based on Primary data and Secondary data both. The primary data is collected through structured questionnaire from the 300 respondents from Lucknow. The secondary data is collected through the magazines, journals, periodicals, people opinion and internet. ANALYTICAL TECHNIQUES Analytical Techniques are the statistical tools that are used for analyzing the collected data. The one sample t-test was used to test the hypothesis. ANOVA was used to find out the impact of celebrity on rural consumers. The SPSS 17 statistical software is also used for doing the calculations RESULTS AND DISCUSSIONS The study was conducted in rural areas of Lucknow. Using the random sampling technique the rural areas of Lucknow were selected. The study was done at Malihabad, Banthara, Bakshi ka Talab and Mohanlalganj. The total sample size targeted for study was 300 respondents from the selected areas but the responses were received from 277 respondents. The convenience sampling was used to collect the data from the respondents using structured questionnaires. The respondents were categorized in the age group 0- 10, 10- 20 and above 60, with the class interval of 10. It was found that maximum number of respondents were in the age group of 20- 30 with 67 respondents, followed by 10- 20 with 60 respondents as represented in Table 1. As per Table 2, the numbers of male respondents were 173 (62.5%) and the numbers of female respondents were 104 (37.5%). This shows that males participated the maximum in the study. Table 3 shows the preferences about the celebrities in the advertisements. The respondents are categorized in three categories name yes, no and cant say. The numbers of respondents who prefer the celebrities in the advertisements are 103 which contribute 37.2% of the responded population. Further, 96 respondents responded that they do not prefer celebrity in the advertisements which contribute to 34.7% of the responded population. 78 respondents replied cant say which is 28.2% of the responded population. Null Hypothesis: There is no impact of celebrity endorsement on rural consumers. Alternate Hypothesis: There is impact of celebrity endorsement on rural consumers. The null hypothesis indicates that there is no impact of celebrity endorsement on rural consumers, to test this hypothesis one-sample t-test is used, and as per the Table 4 the significance value is .000 which is significant at 5% level of significance. Hence the null hypothesis there is no impact of celebrity endorsement on rural consumers is rejected and alternate hypothesis there is impact of celebrity endorsement on rural consumers can be accepted. ANOVA was used to identify the impact of celebrity endorsement on rural consumers. Here age group of rural consumers is considered as dependent variable whereas prefer celebrity in advertisement is considered as Construct. There is a significant impact of celebrity endorsement on rural consumers. The value of significance level is .000, which is significant at 5% level of significance. Therefore, it can be said that there is an impact of celebrity endorsement on rural consumers based on the data collected for the study. CONCLUSION The statistical tools were used to determine the conclusion of the hypotheses framed. The tools used for analysis of the data are- frequency distribution, which showed the percentage by which the hypotheses has been accepted, one- sample t-test to test the hypotheses at 5% of significance and ANOVA to analyze the impact of celebrity endorsement on rural consumers. The following points were concluding observation to satisfy the objectives of the study and prove the hypotheses: 37.2% of the rural consumers prefer celebrities in the advertisements followed by 34.7% of rural consumers who do not prefer celebrities in the advertisements. There is an impact of celebrity endorsement on rural consumers as it is been proven in the study by calculating the significance level.

Seven Sisters of India

Seven Sister States From Wikipedia, the free encyclopedia Jump to: navigation, search For the book by Aglaja Stirn and Peter Van Ham, see The Seven Sisters of India. The Seven Sister States of India The Seven Sister States are a region in northeastern India, comprising the contiguous states of Arunachal Pradesh, Assam, Meghalaya, Manipur, Mizoram, Nagaland, and Tripura. The region had a population of 38. 6 million in 2000, about 3. 8 percent of India's total. There is great ethnic and religious diversity within the seven states. For most of their history, they were independent, and their complete integration with India came about only during the British Raj. Most of the seven sister states are on the Eurasian Plate. (Excluding Southwest Meghalaya and the extreme west of Assam) [1] Contents[hide] * 1 The Seven States * 2 History * 3 Ethnic and religious composition * 4 Natural resources * 5 Interdependence * 6 Origin of the sobriquet * 7 See also * 8 References * 9 External links | [edit] The Seven States State| Capital| Arunachal Pradesh| Itanagar| Assam| Dispur| Manipur| Imphal| Meghalaya| Shillong| Mizoram| Aizawl| Nagaland| Kohima| Tripura| Agartala| [edit] History When India became independent from the United Kingdom in 1947, only three states covered the area. Manipur and Tripura were princely states, while a much larger Assam Province was under direct British rule. Its capital was Dispur. Four new states were carved out of the original territory of Assam in the decades following independence, in line with the policy of the Indian government of reorganizing the states along ethnic and linguistic lines. Accordingly, Nagaland became a separate state in 1963, followed by Meghalaya in 1972. Mizoram became a Union Territory in 1972, and achieved statehood – along with Arunachal Pradesh – in 1987. [edit] Ethnic and religious composition Except for Assam, where the major languages are Assamese and Bengali, and Tripura, where the major language is Bengali, the region has a predominantly tribal population that speak numerous Tibeto-Burman and Austro-Asiatic languages. Hinduism and Christianity are the predominant religions in this region. The proliferation of Christianity among the Seven Sister States sets it apart from the rest of India. The work of Christian missionaries in the area has led to large scale conversion of the tribal population. Christians now comprise the majority of the population in Nagaland, Mizoram and Meghalaya and sizeable minority in Manipur and Arunachal Pradesh. The bigger states of Assam and Tripura, however, have remained predominantly Hindu, with a sizeable Muslim minority in Assam. [edit] Natural resources Main industries in the region are tea-based, crude oil and natural gas, silk, bamboo and handicrafts. The states are heavily forested and have plentiful rainfall. There are beautiful wildlife sanctuaries, tea-estates and mighty rivers like Brahmaputra. The region is home to one-horned rhinoceros, elephants and other endangered wildlife. For security reasons, including inter-tribal tensions, widespread insurgencies, and disputed borders with neighbouring China, there are restrictions on foreigners visiting the area, hampering the development of the potentially profitable tourism industry. edit] Interdependence The landlocked Northeastern region of the country comprises seven separate states whose geographical and practical needs of development underscore their need to thrive and work together. A compact geographical unit, the Northeast is isolated from the rest of India except through the Siliguri Corridor, a slender and vulnerable corridor, flanked by alien territories. Assam is the gateway through which the sister states are connected to the mainland. Tripura, a virtual enclave almost surrounded by Bangladesh, strongly depends on Assam. Nagaland, Meghalaya and Arunachal depend on Assam for their internal communications. Manipur and Mizoram's contacts with the main body of India are through Assam's Barak Valley. Raw material requirements also make the states mutually dependent. All rivers in Assam's plains originate in Arunachal Pradesh, Nagaland and western Meghalaya. Manipur's rivers have their sources in Nagaland and Mizoram; the hills also have rich mineral and forest resources. Petroleum is found in the plains. The plains depend on the hills also on vital questions like flood control. A correct strategy to control floods in the plains calls for soil conservation and afforestation in the hills. The hills depend on the plains for markets for their produce. They depend on the plains even for food grains because of limited cultivable land in the hills. To provide a forum for collaboration towards common objectives, the Indian government established the North Eastern Council in 1971. Each state is represented by its Governor and Chief Minister. The Council has enabled the Seven Sister States to work together on numerous matters, including the provision of educational facilities and electric supplies to the region. [edit] Origin of the sobriquet The sobriquet, the Land of Seven Sisters, had been originally coined, coinciding with the inauguration of the new states in January, 1972, by Jyoti Prasad Saikia, a journalist in Tripura in course of a radio talk. Saikia later compiled a book on the interdependence and commonness of the Seven Sister States, and named it the Land of Seven Sisters. It has been primarily because of this publication that the sobriquet has caught on.

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Free Essays on A Proses Worth

are much more expressive through literature than through movies or television. One is able to understand the merit better and get deeper into each character’s head. When compared to â€Å"Beowulf,† the literary merit of â€Å"The Dream of the Rood,† â€Å"The Wanderer† and â€Å"The Wife’s Lament† are that of difficult syntax, expression of life through sad tribulations, and moods of pride. When reading literature, one must take it in a little at a time so the reader understands what is being read. Although, when literature has difficult syntax, like run-on sentences, it is not unproblematic to comprehend what is being read. In â€Å"The Wanderer,† a quote taken out to examine is a challenge to understand. â€Å"He who is alone often lives to find favor, mildness of the Lord, even though he has long had to stir with his arms the frost-cold sea, troubled in heart over the water-way had to tread the tracks of exile.† (Page 100). There are many ideas in this quote and when put all together with commas, it is arduous to comprehend. One can understand from this quote that if a person is alone, he lives to find flavor and mildness of the Lord, but when the rest is put into text, one may become confused and not able to contemplate the quote clearly. â€Å"Beowulf† also has many challenging lines. For example, â€Å"In days to come, he contrived to avenge the fall of his prince; he befriended Eadgils when Eadgils was friendless, aiding his cause with weapons and warriors over the wide sea, sending him men.† (Page 83, lines 2391-2395). Again, if these were not run-on sentences, they would be more manageable to read. â€Å"The Wanderer† is like â€Å"Beowulf† in that perspective, but â€Å"The Dream of the Rood† and â€Å"The Wife’s Lament† are completely the opposite. Both are effortless to understand and were translated well. They were translated almost literally. The run-on sentences we experience are the same as when it was... Free Essays on A Prose's Worth Free Essays on A Prose's Worth Words are much more expressive through literature than through movies or television. One is able to understand the merit better and get deeper into each character’s head. When compared to â€Å"Beowulf,† the literary merit of â€Å"The Dream of the Rood,† â€Å"The Wanderer† and â€Å"The Wife’s Lament† are that of difficult syntax, expression of life through sad tribulations, and moods of pride. When reading literature, one must take it in a little at a time so the reader understands what is being read. Although, when literature has difficult syntax, like run-on sentences, it is not unproblematic to comprehend what is being read. In â€Å"The Wanderer,† a quote taken out to examine is a challenge to understand. â€Å"He who is alone often lives to find favor, mildness of the Lord, even though he has long had to stir with his arms the frost-cold sea, troubled in heart over the water-way had to tread the tracks of exile.† (Page 100). There are many ideas in this quote and when put all together with commas, it is arduous to comprehend. One can understand from this quote that if a person is alone, he lives to find flavor and mildness of the Lord, but when the rest is put into text, one may become confused and not able to contemplate the quote clearly. â€Å"Beowulf† also has many challenging lines. For example, â€Å"In days to come, he contrived to avenge the fall of his prince; he befriended Eadgils when Eadgils was friendless, aiding his cause with weapons and warriors over the wide sea, sending him men.† (Page 83, lines 2391-2395). Again, if these were not run-on sentences, they would be more manageable to read. â€Å"The Wanderer† is like â€Å"Beowulf† in that perspective, but â€Å"The Dream of the Rood† and â€Å"The Wife’s Lament† are completely the opposite. Both are effortless to understand and were translated well. They were translated almost literally. The run-on sentences we experience are the same as when it was...

Literary Analysis Essays

Literary Analysis Essays Literary Analysis Essay Literary Analysis Essay El Dorado, a ballad poem written by Edgar Allan Poe, is notably one of his most prolific, and prominent works. It depicts the journey of a knight searching for the â€Å"land of El Dorado†, while enduring a loss of strength, and affliction of old age. The term â€Å"El Dorado† is frequently used metaphorically to describe a utopia, true love, success, or sincere happiness. There are various interpretations of what Poe was referring to in his mentioning of El Dorado. However, it is highly probable that due to the text, and the context surrounding the poem; that El Dorado is synonymous with a wanted lover, or an ideal woman suitable for the knight. Throughout the poem, Poe refers to a â€Å"shadow† which symbolizes the knight being without a partner, and the depressing, gloomy feeling he gets from being alone. In the first stanza, Poe writes â€Å"A gallant knight / In sunshine and in shadow / Had journeyed long / Singing a song / In search of El Dorado† (2-6). In these lines the shadow is used to compare the joyous, jubilant life of being in love, represented by sunshine; with an empty feeling, and deep desire for companionship. Furthermore, he stresses that the knight has experienced both the feelings of love, and loneliness; but strives to continue his endeavor of finding the love of his life. As the story progresses, the burden of searching vigorously for an acquaintance becomes increasingly evident where Poe writes â€Å"But he grew old / This knight so bold / And o’er his heart a shadow / Fell as he found / No spot of ground / That looked like El Dorado† (7-12). At this point in his life, the knight has grown old, and begins to lose hope of ever finding the perfect woman. Towards the end of the poem, the meaning of the shadow shifts from being the deep desire the knight has to find a partner, to a ghost-like illusion that he encounters which presumably serves to guide him to El Dorado. â€Å"And as his strength / Failed him at length, / He met a pilgrim shadow / â€Å"Shadow†, said he, / â€Å"Where can it be / This land of El Dorado? † (12-18). After years of searching for the ideal woman, the knight reaches his breaking point and is consulting the shadow for the pathway to his lover. The shadow instructs the knight to continue searching for El Dorado through the â€Å"Valley of the Shadow†. When looked at in context, this valley serves as a symbolic representation of the future sadness, and disappointment that awaits the knight if he wishes to continue his search for a lover. One of the most beneficial ways to understand the meaning of this poem is to analyze the context. It is imperative to have an understanding of the larger picture. When taken into consideration the time, and place in which this poem was written; it is by no means farfetched to believe that the term â€Å"El Dorado† is being used in a romantic sense, to represent true love. The poem was published in 1849, which was one of the defining years of the Romantic Movement. During this time, many authors were attempting to relinquish the conservative social norms brought about during the Age of Enlightenment. They aspired to promote the freedom to openly express love towards an individual. I believe that the life of Edgar Allan Poe had a crucial impact on the writing of this poem. Poe’s life dealt heavily with romance, and the desire to be loved. In 1935, he married his 13 year old cousin who died 12 years later. While attending the University of Virginia, Edgar Allan Poe was heartbroken when he discovered that his sweetheart, to whom he had been engaged, eventually married another man. Overall, Poe spent his life pursuing happiness, while encountering much sickness, financial instability, and death; all of which played huge roles in the writing of El Dorado. The poem expresses a man who spent his life searching for a sense of satisfaction; and Poe’s life, ironically enough, is a direct reflection of the character he writes about. Scott Peeples, a Poe scholar, notes that El Dorado is â€Å"a fitting close to a discussion of Poe’s career†. This statement was made partly due to the fact that the poem was published 4 months before Poe’s death. The metaphors of shadows, mountains, and the land of El Dorado itself, serve as evidence that Edgar Allan Poe attempts to portray a man desperate to find his true love. When viewed from the perspective of Poe, it is apparent that he would want to express his own life’s journey of searching for happiness, while often finding only anguish, and despair. The knight growing old, losing his strength, and becoming depressed, is an analogous storyline, fitting Poe’s life.

Singapore Essay Example | Topics and Well Written Essays - 2750 words

Singapore - Essay Example Singapore's main territory is a diamond-shaped island, although her territory includes surrounding smaller islands. Of Singapore's dozens of smaller islands, Jurong Island, Pulau Tekong, Pulau Ubin and Sentosa are the larger ones. Most of Singapore is no more than 15 meters above sea level. The highest point of Singapore is Bukit Timah, with a height of 164 m or 538 feet and made up of igneous rock, granite. Hills and valleys of sedimentary rock dominate the northwest, while the eastern region consists of sandy and flatter land (Geography and climate). Singapore does not have any natural lakes or rivers, however, reservoirs and water catchments areas were constructed to collect fresh water for Singapore's water supply. Singapore has reclaimed land with earth obtained from its own hills, the seabed, and neighboring countries. As a result, Singapore's land area has grown from 581.5 km in the 1960s to 697.1 km today, and may grow by another 100 km by 2030 (Geography and climate). Singapore has no noteworthy natural resources other than its deep-water harbor. Less than 5% of Singapore's land is used for agriculture; tropical fruits and vegetables are intensively cultivated and poultry and hogs are raised. There are no profitable natural resources in the country (Economy). Singapore was a trading center in the Srivijaya Empire before it was destroyed in the 14th cent. by the Majapahit empire. It later became part of Johore in the Malacca Sultanate. The thinly populated island was ceded (1819) to the British East India Company through the efforts of Sir T. Stamford Raffles; he founded the modern city of Singapore there that same year. In 1824, Singapore came under the complete control of the British and, although containing only a little fishing and trading village, quickly attracted Chinese and Malay merchants. The port grew quickly, soon overwhelming Penang and Malacca in importance. Then Singapore became part of the Straits Settlements in 1826 (The development of Singapore). Figure 2 Statue of Thomas Stamford Raffles by Thomas Woolner, erected at the spot where he first landed in Singapore (Singapore). The progress of Malaya under British rule in the late 19th and early 20th cent. made Singapore one of the most important ports of the world for the export of tin and rubber. The construction of a railroad through the Malay Peninsula to Bangkok swelled Singapore's trade, and the building of airports made it more than ever a communication center. A naval base at Sembawang, begun in 1924, was completed in 1938; the island, sometimes called the Malta of the East, was reinforced in the early days of World War II (The development of Singapore). After the speedy Japanese crusade in Malaya, however, Singapore was successfully attacked across the Johore Strait, and on Feb. 15, 1942, the British garrison surrendered; Singapore was reoccupied by the British in Sept. 1945. In 1946, Singapore, no longer a part of the Straits Settlements, was constituted a crown colony, with Christmas Island and the Cocos (Keeling) Islands. Following a decade of Communist terrorism, Singapore, separated from Chri stmas Island

Who Put The Borax In Dr. Wileys Butter Food and drug reforms Essay

Who Put The Borax In Dr. Wileys Butter Food and drug reforms - Essay Example The initial investigations were first started on the additive, borax. Besides technical data, significant results after the feeding experiment included, nausea, loss of appetite, influenza symptoms and strained kidneys. The feeding experiment continued on for 5 years and the tests were done on selected additives. Dr. Wiley's unusual experiment caused a commotion amongst the public and the concerned public organizations. This movement's target was not only the inaccuracies of food manufacturing but also the popular drugs or "patent medicine evil" that was also being massively advertised and consumed by the public. This movement had powerful motivations such as the lost integrity of simple face-to-face bargaining and the earlier ways of natural healing. The food industry changed with the massive call of industry in the cities. Food quality was no longer checked individually but by large quantities. Manufactured food required time to arrive in the consumer's home and so the consequences are unsanitary procedures such as excessive preservatives were developed. The extent to how manufacturers altered and deceivingly packaged their product was endless.